Reputation is Key to attracting top talent
Date: 25-03-2008
Source: Personnel Today
A better reputation is more important than increased training and higher pay in attracting new talent to the HR profession, according to leading practitioners. Human Resource specialist Personnel Today, in collaboration with accountancy and consultancy firm PricewaterhouseCoopers (PwC), asked 81 senior HR professionals: "What more could HR do to attract new talent to the profession"?
Eight in 10 respondents answered: "Improve the profession's reputation and profile." Surprisingly, only 38% of respondents said they would provide better training and qualifications, and just one-third would increase remuneration and benefits on offer, or look outside of the profession for experience.
Michael Rendell, global HR service leader at PwC, said insecurities about reputation and profile were a perennial issue for HR. "A recent PwC global survey of 1,150 chief executives found that, although nine out of 10 said the people agenda was one of their top priorities, only 37% of those from the UK thought their HR departments were up to the job of competing for talent," he said.
The Chartered Institute of Personnel and Development said it was not surprised by the findings. "We are currently initiating a review to look at professional standards," a spokeswoman said.
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